CEO/CHAIRMAN6COMPANIES
CO/FOUNDER6COMPANIES
BOARD MEMBER12COMPANIES
LEADING TO7ACQUISITIONS
TOTALING OVER $675 MILLION

I THINK

DIFFERENTLY

I’M A ROUND PEG IN A WORLD OF SQUARE HOLES WHO SEES PROBLEMS, EVERYWHERE

INSATIABLE CURIOSITY IS IN MY DNA. I CAN’T STOP THINKING, DREAMING AND EXPLORING. THIS LETS ME FIND SOLUTIONS BEFORE OTHERS EVEN SEE THE PROBLEMS

That’s why I’ve been a successful serial entrepreneur across multiple industries on three continents for over two decades.

The net effect is that I’ve built a uniquely refreshing perspective. And it’s the infusion of this type of perspective, from an outsider, that defines effective executive coaching.

It’s because proximity can kill perspective. It’s a C-level dilemma. You become victimized by your own success. And that’s why every company is vulnerable to two people in a garage.

The antidote is to see problems differently by injecting novel perspective, with brutal honesty, born from decades of success in the trenches.

IVY LEAGUE
EDUCATED
SERIAL ENTREPRENEUR
turned
EXECUTIVE
COACH
with over 25 years of experience
on three continents
Undergraduate & Graduate Studies 4.0 GPA
Computer Science & Psychology
Instructor, Psychology Department
Head TA, Computer Science Department
CO/FOUNDER, CEO, CHAIRMAN AND BOARD MEMBER
of companies in consulting, networking, security,
financial, advertising, analytics and banking industries
LEADING TO ACQUISITIONS BY
SONY
E*TRADE
CHARLES SCHWAB
SUNGARD
BLOCK TRADING
ATC ANALYTICS
TOTALING $682 MILLION
I describe him as organizational caffeine.
He energizes the business.
Gordon Taubenheim
Co-founder, First Republic Bank
He is creative enough to find solutions before others even realize there is a problem.
Melody Haller
President, Antenna Group
Steve exudes an energy that is contagious.
He is the quintessential motivator.
Dick Sullivan
Former Global Head of Software, IBM

I’m enamored, with every fiber of my mind and soul, with the art of business done better. It’s what drove me to become a serial entrepreneur and it’s the same impetus that ultimately drove me to the practice of executive coaching.

Seeing problems everywhere, questioning everything, indulging my insatiable curiosity for discovering the yet undiscovered is what makes me tick. It’s what allows me to solve problems before most people even discover there are problems. It’s what I do naturally and effortlessly. It’s the reason for my academic and entrepreneurial success.

And it’s a seminal factor in my abilities as an executive coach to bring measurable benefits to even top performing CEOs.

MY STORY
WE ALL START SOMEWHERE

My start was during a blizzard. It was February, 1967. I entered this world oblivious, plump and bald. Not surprisingly, the weather subsequently improved, I grew hair, a couple of sets of teeth, endured 12 years of a New York City public education, one junior high school crush and a few high school crushes.

But I better spare you the painfully boring details and fast forward to when things started to get at least a tad bit interesting.

THE DISCOVERY PHASE

I experienced a profound sense of discovery, almost rising to the level of an epiphany, shortly after entering Columbia University as a bushy-haired bright-eyed freshman: Thinking differently isn’t a curse, despite all evidence to the contrary during the prior twelve years in purgatory (better known as elementary school, junior high school and high school).

In fact, thinking differently, seeing problems everywhere, questioning everything, indulging my insatiable curiosity for discovering the yet undiscovered, enabled me to do something really neat — solve problems before most people even discover that there are problems.

“Steve is one of the most gifted students I have
encountered in my decades of teaching.”
Dr. Herbert Terrace
Professor, Columbia University

The net effect was an academic blossoming, as I become ever more confident to dissent when I felt justified by a compelling alternative hypothesis.

And then it happened, again. I experienced another profound sense of discovery, but this time it was nothing short of a textbook example of the life altering variety of epiphany.

I realized that I had become a sort of inadvertent academic flavor of entrepreneur, doing essentially what one would do in the startup world -- conceiving plausible and hopefully impactful research projects, evangelizing those projects, scrounging for funding, often aggressively, while trying to balance egos of academic magnitude for the sake of productivity. And, on the side, I was recruiting students for organizations I founded and trying to earn enough money to make it through school without debt.

And I loved it. I had found my true passion, not in the academic aspects of my daily life, but rather in the entrepreneurial twist of pragmatic dreaming and dogged insistence on reducing imagination to demonstrable practicality.

THE SERIAL ENTREPRENEUR PHASE

With the realization that my passion was to break new ground, to build from scratch and to explore for yet undiscovered potential, I ventured into the “real” world dedicated to the entrepreneurial path. The only problem was capital. Though I had managed to avoid incurring debt while in school, pragmatism, driven by a dearth of working capital, mandated a conservative approach. And thus my professional life started by licensing smartcard technology I had developed to ADT and working to productize the device as a senior engineer.

“Steve is a fantastic business builder and
the quintessential problem solver.”
Jay Shtulman
Co-founder, Chairman, CEO, TradeCache

It took approximately eighteen months, but with the project completed and a bit of working capital, I started my first company, a boutique consultancy, focusing on the emergence of trading floor infrastructure and, later, more broadly on technology and management consulting.

But one was not enough. I started my next company to address the progressively complex issues of electronic security. And then the next and the next and yet another. By the time I stopped long enough to take stock, I had started six companies in five different industries, I’d run five of those companies and served on the board of eleven companies, leading to seven acquisitions totalling over $680 million. I’d raised venture capital as well as strategic capital, I'd bootstrapped companies from early revenue, I’d invested in companies. I’d worked in the States, Europe and Asia.

I had a great deal of fun, but I came to understand over time it wasn’t the startup process itself that I was enjoying the most, but, rather, my role as an evangelist for different thought, interjecting my unique perspective on boards, towards the notion that business done better is a relentless pursuit worth the effort.

And then it happened, yet again. I realized that I had become a sort of inadvertent executive coach, driven by the maturation of my passion for business done better, as a function of thinking differently.

THE EXECUTIVE COACHING PHASE

Not surprisingly, with this realization I decided to migrate towards the core of my evolved passion and embrace executive coaching as my “adult” profession. The decision, which came exactly twenty years after embarking on my entrepreneurial path, induced a type of awaking best described as a pronounced sense of excitement that innervated me to the core.

And as time passed and I became progressively immersed in the minutiae of the practice, I realized that I had found my true calling in life. The perfect fit. The ideal merge of my academic days and my prior two decades in the trenches of the entrepreneurial experience. The magic fit to personality.

The net effect is that my passion, my journey, my experiences, my pleasure in practicing the art of executive coaching, done right, translates into remarkable outcomes for my clients. And those outcomes feed right back into the pleasure-reward cycle that continually upregulates my passion for coaching and my relentless pursuit of business, done better.

Steve is the ultimate business mechanic; he can tune
the performance of a business with surgical accuracy.
Gordon Taubenheim
Co-founder, First Republic Bank
BIO

Steve is an executive coach, advising C-level executives, board members and startups on a broad range of business issues from management strategies to technology, from conflict management to delegation strategies, from business evangelism to negotiations, from funding strategies to motivational strategies, and beyond.

STEVEN J. FRISCH

His practice spans Europe, North America and Asia, with clients in a broad range of industries from the most conventional entities operating in highly matured markets to the bleeding edge of emerging technology startups.

Previously, Steve spent twenty years as a serial entrepreneur who co-founded six companies spanning five industries, a chairman & CEO of five companies and a board member of a total of eleven companies, leading to acquisitions totaling over $680 million by companies including Sony, E*Trade, Charles Schwab, Block Trading and Sungard.

Steve’s companies have been recognized for pioneered work in electronic security in the earliest days of the Internet, for seminal work in bringing Internet-based electronic trading to the consumer market in the 1990’s, for high frequency trading that accounted for over 10% of total NASDAQ trading in late 1990’s, for the first Internet-scale push notification system in the early 2000’s and for one of the first big data semantic-based behavioral advertising platforms in the mid and late 2000’s.

In the 1980’s, Steve studied psychology and computer science on the undergraduate and graduate level at Columbia University, where he maintained a 4.0 GPA. He served two terms as President of the Columbia University chapter of the A.C.M. and co-founded the Columbia University Computer Science Society in 1986. Additionally, he was a teaching assistant and later a head teaching assistant in the Computer Science Department and an Instructor in the Psychology Department.

For decades, this has been my defining mantra and it’s what I strive to infuse, to provoke and to enhance as an executive coach.
EXECUTIVE COACHING IS AN
ART
WHEN PRACTICED AT THE HIGHEST LEVELS
It’s why I don’t embrace convention. It’s because convention stifles greatness. It’s the willingness to shatter convention, to refuse to simply copy, but rather to do things differently, with purpose, with intent and with the vision to create what others will copy, that I believe makes business, life and the world better.
THIS IS NOT
ABOUT CERTIFICATES
THIS IS NOT A “SKILL” THAT CAN BE TAUGHT
That’s why I loathe the notion of executive coaching “methodologies”, coaching certificates and formulas for what is an art that’s born from real-world experience. It’s akin to striving for a common denominator, for mediocrity and, to me, mediocrity is failure.
That’s why my coaching “methodology” is to have no fixed methodology. My “certification” is what I’ve built, in the real-world, by doing exactly what I preach as an executive coach. By thinking differently, naturally, with the skills, the intuition, the confidence, the convictions and the abilities which were grown, refined and enhanced by decades of doing business, better.
THIS IS ABOUT LEVERAGING THE
ENTREPRENEURIAL MINDSET
TO INFUSE FRESH PERSPECTIVE
I OFFER ONE SERVICE : ME
The number of hours, the number of days, the venues where we meet, the problems we discuss, the nature of the brainstorming, everything about our interactions is unique because each client is unique, but, ultimately, you’re retaining me to infuse fresh perspective, interactively, frankly and with the assurance of absolute confidentiality.
It’s that simple.
THERE HAS TO BE A PALPABLE CONNECTION WHEN WE TALK
Picking the right executive coach is the business world’s equivalent of dating because the coaching processed, done right, effectively, meaningfully, requires a professional form of intimacy.
That means we need to meet by phone, by videoconference or in person once or twice or a few times to decide if we’re right for eachother. And if we have that magical chemistry, then everything else will simply fall into place.
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